Welcome to Beauty Founders Club

Why Beauty Founders Club?

Whether you’re dreaming of launching your first product or are already in the trenches of building your beauty business, the Beauty Founders Club is your go-to space for expert guidance, meaningful connections, and real-world resources that help you scale with confidence.

This is not just another online course.

This is a vibrant, supportive community designed for beauty brand founders by a beauty brand founder.

Inside the Club, you’ll find the tools, education, and network you need to grow your brand without feeling like you’re doing it all alone.

What You'll Get When You Join

1. Monthly Themed Lessons & Assignments

Each month, we focus on a key area of building your beauty brand, from marketing strategies to product development to scaling your sales. Lessons are broken down into easy, actionable steps, released weekly to help you stay consistent and avoid overwhelm.

• Week 1: A full-length seminar led by beauty brand strategist and cosmetic chemist Kenna Whitnell, with an accompanying assignment.

• Weeks 2 & 3: Written lessons with weekly challenges to apply what you’re learning to your brand.

• Week 4: A live Q&A session where you can ask questions, get support, and connect directly with Kenna and other founders.

No matter when you join, you’ll have access to all past lessons and recorded Q&As, so you can revisit any topic at your own pace.

2. Social Media Content Prompts Every Month

We know how hard it can be to show up consistently online. That’s why we provide monthly content prompts designed to make posting easier and more strategic, so you can grow your brand presence without the stress.

3. A Supportive Community of Founders

Connect with other indie beauty founders who understand the journey. Inside our private community, you can:

• Share your wins and challenges

• Ask for advice and feedback

• Collaborate on giveaways, events, and partnerships

• Access exclusive founder spotlights and networking opportunities

There is no competition here—only encouragement, collaboration, and shared success.

4. Live Events & Co-Working Hours

Join live Zoom sessions including Q&As, workshops, and virtual co-working hours designed to keep you accountable, inspired, and connected.

5. Course Vault of Self-Paced Trainings

Want to dive deeper into specific topics like email marketing, product pricing, or manufacturing? Our growing library of on-demand trainings is available for you to explore anytime.

Why Join the Beauty Founders Club?

• You’re tired of feeling like you have to figure everything out on your own.
  Here, you’ll find expert guidance and a network of founders who get it.

• You want to grow a brand that stands out in a crowded market.
  Learn strategies that help you build a brand that connects with customers and drives real results.

• You’re ready to collaborate, not compete.
  Meet other founders, share resources, and lift each other up.

• You need accountability and structure.
  Stay on track with weekly lessons, live events, and community challenges that move your business forward.

• Working with a consultant might not be in the budget yet—and that’s okay.
  Hiring a consultant one-on-one can feel out of reach in the early stages of building a brand. That’s why we created the Beauty Founders Club—to offer a cost-friendly alternative where you can still access the insights, strategies, and industry knowledge that Kenna shares with her private clients.

Whether this is your companion resource alongside working with Kenna directly, or your primary source of guidance as you grow your business, this community is designed to support you at every stage.

Built for Founders Like You:

This community is designed specifically for indie beauty founders—whether you’re launching skincare, haircare, makeup, wellness products, or anything in between.

Our members include:

• First-time entrepreneurs with a dream and a plan

• Beauty founders growing their customer base and scaling sales

• Industry professionals looking for a supportive network and fresh insights

✨ Ready to grow your brand alongside founders who understand the journey?

Join the Beauty Founders Club today and take the next step in building your beauty empire.